Jessica Simpson has expanded both her family and her fashion empire. This Fall, Simpson will debut a full line of maternity apparel, through an exclusive licensing agreement between Camuto Group, the master licensee behind the Jessica Simpson Collection, and Destination Maternity, the world’s leading maternity apparel retailer. The agreement to design, develop, produce and distribute the collection marks the 24th product classification for Simpson’s eponymous collection.
Full of breezy, everyday pieces, the collection is aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy. Finding the perfect balance between comfort and style is something Simpson, who just welcomed her first child, daughter Maxwell Drew, knows well.
“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great!” Simpson has said, “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”
The collection has a vintage 70s feel. Mixing patterns and textures gives the debut collection a cool, relaxed vibe. Parallel to the core collection, the maternity line contains signature denim in a variety of washes and leggings. Vintage print tops, flowing maxis and form-fitting jersey knit dresses channel Simpson’s carefree casual side. Contemporary separates including jackets, blazers and chunky relaxed sweaters and essential knits round out the offering. The styles are designed to accentuate the baby bump, while maintaining the ultimate in stylish comfort.
“We are thrilled to join the Jessica Simpson brand family,” said Ed Krell, Chief Executive Officer of Destination Maternity Corporation. “As the world’s leading maternity apparel retailer, we are dedicated to being the first to bring what’s new and exciting in maternity fashion to our customers. The Jessica Simpson Maternity line is a natural partnership between one of the most important style icons for young women around the world and the leader in maternity apparel.”
In stores this Fall, Jessica Simpson Maternity will be exclusively available in over 700 retail locations including Motherhood Maternity stores, Destination Maternity stores, as well as Macy’s. These great looks start at $36.