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FAO Schwarz: Celebrating its 150th Anniversary!

Since 1862, one brand has embodied whimsical, high-quality, innovative toys.

Now celebrating its 150th Anniversary, FAO Schwarz is marking this rare milestone in the world of retail by unveiling a special gallery featuring prototype, original and early editions of some of the best-known toys in the world, alongside some nostalgic items from the FAO Schwarz archives. Displayed prominently throughout the famed flagship store in New York City, “A Gallery of Historic Toys,” will be on display now through April 10. From a 1905 Richard Steiff Teddy Bear to a 1976 Hello Kitty Plush Toy, FAO Schwarz is providing visitors with a look back in time at their legendary toy store, and the history of playthings!

Founder Frederick August Otto Schwarz created his beloved store 150 years ago as a theater for the industry to showcase items in a way that would engage consumers, while introducing them to new products from all over the world,” said Lisa Harnisch, Senior Vice President, General Merchandising Manager, Toys”R”Us, U.S. “From the original baby carriage to Steiff teddy bears to the first-ever Nintendo Entertainment System, FAO Schwarz has brought thousands of unforgettable toys to market, evolving from a purveyor of extraordinary products to a must-see retail destination.

Generations of kids have found their most cherished playthings on the shelves of FAO Schwarz, and the retailer has served as the launch pad for many iconic toys and games throughout the years. Now, FAO Schwarz is showcasing more than 25 vintage versions of toys ranging from a 1905 Richard Steiff Teddy Bear and first edition Hot Wheels Cars to Hello Kitty’s first U.S. products and a 1982 hand-sewn Cabbage Patch Kid .

Can’t make it to New York City but still want to see the collection? Toy enthusiasts can also view “A Gallery of Historic Toys” online at and

Side note: Every time I think about FAO Schwarz, I think of the movie Big. What about you?

Modern Day Moms

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