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10 Beauty Product Must-Haves

Welcome to Jessica’s Top Thursday. Each week, I will feature a new Top Trend, Top 10 or Top List. I will mention some of our favorite items, tips, ideas, recipes and more. Enjoy! To see my previous Top Thursday posts, click here.

Have I got a treat for you today! This post is for the moms. Oh moms… Let me share with you my TOP 10 FAVORITE 100% Pure products from Alex & Von.

Have you heard of 100% Pure products? No? Sit down, take a second, listen.

100% Pure formulates synthetic-free, fragrance-free, paraben-free and toxin free beauty products. They use the most concentrated formulas possible without the use of water, thickeners, emulsifiers or any other fillers. Inspired by her garden, Susie Wang created 100% Pure’s cosmetics line to complement her healthy lifestyle. Made with pigments from fruits and vegetables along with nature’s best resources, 100% Pure marries all-natural ingredients with high-end cosmetic formulas to create beauty in a class of its own. 100% Pure is the first and only cosmetics colored from antioxidant rich fruit and vegetable pigments (patents pending).

100% Pure products are never tested on animals. It is the company’s mission to help and save animals. They have rescued and placed 21 dogs in loving homes last year alone, as well as provided financial aid to those who need medical aid for their pets. 100% Pure’s long term goal is to open up an animal sanctuary to further help their mission to help animals.

Let me share with you my 10 favorites!

1. Organic Coffee Bean Caffeine Eye Cream

This is one of my favorites! Coffee Bean? Caffeine? Yes!

Anti-inflammatory, caffeine rich green tea and coffee de-puffs and reduces swelling while increasing circulation to alleviate and brighten dark circles. Concentrated with potent anti-aging vitamins, antioxidants, and nourishing rosehip oil. Truly, 100% Pure.

Purchase here

2. Fruit Pigmented Lip Glaze

Gorgeous colors from fruit pigments in a moisturizing base of avocado and cocoa butters. 100% natural formula will give your lips a sheer wash of fruit pigmented color while nourishing your lips with vitamins and antioxidants.

This stuff not only smells delicious, it doesn’t taste bad either!

Purchase here

3. Fruit Pigmented Mascara

Hands down, the best mascara EVER. No jokes about it, this mascara smells good, has amazing coverage and really brings out your eyes. New favorite.

100% natural mascara lengthens, separates, thickens and glosses lashes with fruit pigments and Black tea pigments. Lash conditioning ProVitamin B5, Vitamin E, Oat and Wheat protein conditions for healthier lashes. Gentle, all natural, good for you formula is suitable for everyone, even if you wear contacts or have sensitive eyes. Water and smudge resistant.

Purchase here

4. Black Tea Gel Eye Liner

I used to not wear eye liner often… until I found this product. I LOVE the black tea gel eye liner! Easy to use and stays put all day.

100% Natural, long wear gel eye liner shapes and dramatizes your eyes! This gel eye liner gets its beautiful, rich color from micronized black tea leaves which are packed full of anti-aging antioxidants. This all natural formula is free of synthetic chemicals, artificial fragrances and chemical preservatives and is packed full of nourishing nutrients.

Ingredients: Black Tea, Aloe Vera Gel, Rose Hydrosol, Blackberry Pigments, Blueberry Pigments, Candelilla Wax, Hydrogenated Jojoba Oil, Red Wine Resveratrol, Extracts of Oregano, Thyme, Rosemary, Lavender, Goji Berry, Acai Berry and Goldenseal, Peptides of Snow Pea, Black Rice and Hibiscus, Vitamin C (ascorbyl palmitate), Vitamin E (a-tocopherol), Rice Starch, Mica, Japanese Honeysuckle Extract

Purchase here

Keep reading.. I’ve got a surprise in store!

5. Sheer Cheek Tint

100% natural cheek tint gives your cheeks sheer, beautiful color from the pigments of antioxidant and vitamin rich fruit

100% Natural Ingredients: Aloe Vera Gel, Vitamin E (a-tocopehrol), Pigments of all or some of the following: Raspberry, Strawberry, Blackberry, Pomegranate, Red Wine, Peach, Apricot, Plum, Cherry and Cranberry, Vitamin C (ascorbyl palmitate), Avocado Butter, Extracts of Acai Berry, Rosemary, Grapefruit Seed, Japanese Honeysuckle, Oregano, Thyme, Goldenseal and Lavender, Witch Hazel

Purchase here

6. Fruit Pigmented Tinted Moisturizer With SPF 20

Tinted with natural fruit and vegetable pigments to give your complexion a flawless appearance while feeding your skin with nourishing white tea, acai oil, pomegranate oil and vitamins. SPF 20 protects your skin against the sun s harmful UVA (ultra violet aging) and UVB (ultra violet burning) rays while antioxidants protect your skin from other environmental hazards such as pollution, smog, smoke, exhaust, etc.

Some notes for you: 100% Pure tinted moisturizers are more of a sheer finish. If more coverage is desired, Elizabeth would recommend either 100% Pure foundation or for spot cover-ups 100% Pure concealer. She also uses 100% Pure’s Flawless Skin Foundation Powder to add a matte finish, usually more of a winter or evening look for her. All of these products offer up SPF coverage without nano technology.

Ingredients: Pigments of Peach, Apricot, Carrot, Pomegranate, Cocoa Bean, Goji Berry and Tomato, White Tea, Cucumber Juice, Aloe Juice, Acai and Pomegranate Oil, Vitamin E (a-tocopherol), Vitamin C (ascorbyl palmitate), Rice Starch, Candelilla Wax, Extracts of Rosemary, Oregano, Thyme, Grapefruit Seed, Japanese Honeysuckle, Goldenseal & Cinnamon

Purchase here

7. 100% Pure Fruit Pigmented Strawberry Box Set

100% natural, fruit-pigmented color cosmetics and skin care that will look beautiful on everyone. These luxurious, high-quality formulas are colored from antioxidant-rich fruit and vegetable pigments–as opposed to minerals or FD&C colors. They are natural and free of synthetic chemicals, artificial fragrances, chemical preservatives, and other toxins.

* Fruit Pigmented Tinted Moisturizer (your color) 1.6 oz
* Coffee Bean Caffeine Eye Cream 1 oz
* Strawberry Gel Cheek Tint 0.5 oz
* Strawberry Lip Glaze 0.088 oz
* Black Tea Gel Eye Liner 0.12 oz
* Cruelty-free Vegan Eye Liner Brush

Purchase here

8. Yummy Ice Cream 2 IN 1 – Kids Body Wash and Shampoo

My daughter loves to bathe in Ice Cream. Mint Chocolate Chip is her choice.

Get super clean and refreshed with delicious smelling bubbles that will clean you head to toe! 100% Natural, very gentle formula does not contain any synthetic chemicals, harsh detergents, artificial fragrances, chemical preservatives or any other toxins that can harm your young, delicate skin. Instead, we use the highest quality, organic, all natural nutrients to nourish your skin. And because the future belongs to you, our formulas are biodegradable, our labels are printed with soy ink and our packaging is recyclable and is mostly made from post consumer recycled plastic, glass or aluminum. We also love animals so all our formulas are vegan and since all our ingredients are natural and food based, none of our ingredients or formulas ever had to of been tested on animals!

Recommended for children 2 and up.

Purchase here

9. Honey Coconut Milk Shampoo & Conditioner

Yes… it smells as good as it sounds!

Gentle, hydrating shampoo will nourish your scalp and hair with natural nutrients to make hair healthy, glossy, hydrated and strong. All natural formula does not contain synthetic chemicals, artificial fragrances, chemical preservatives, sulfates or other detergents that can strip or dehydrate hair.

Super rich and moisturizing formula deeply conditions, detangles and nourishes without weighing hair down. This all natural, healthy for your hair formula is free of synthetic chemicals, artificial fragrances, chemical preservatives and all other toxins.

Ingredients: Honey, Concentrates of Green Tea, Burdock, Nettle, Rosemary, Peppermint, Rose Petals, Calendula and Hibiscus, Aloe Juice, Vitamin E (a-tocopherol), Coconut Milk Powder, Saponified Coconut Oil, Rice Protein, Wheat Protein, Panthenol (Pro-Vitamin B5), Colloidal Oatmeal, Neem Oil,Citric Acid, Extracts of Japanese Honeysuckle, Grapefruit Seed, Thyme, Oregano, Cinnamon, Rosemary, Lavender and Goldenseal, Coconut Flavor

Purchase Shampoo & Conditioner

10. 100% Potent Mushroom & Peptide Antioxidant Concentrate

Anti-aging, hydrating concentrate made with green apple stem cell technology, antioxidants and vitamins to nourish, reduce the appearance of lines and wrinkles, and to give you healthy, vibrant skin.

Ingredients: Rose Hydrosol, Pomegranate Oil, Acai Oil, Alpha Lipoic Acid, Coenzyme Q10, Vitamin C (ascorbyl palmitate), Goji Berry Powder, White Tea Extract, Lychee Fruit Extract, Green Apple Stem Cell, Vitamin E (a-tocopherol), Candelilla Wax, Extracts of Green Apple, Rosemary, Oregano, Thyme, Lavender, Goldenseal and Japanese Honeysuckle, Witch Hazel, Apple Flavor

Purchase here

Get these products AND save money doing it!

Want to buy some of these products and save money? You totally can! They currently have their alex+von back to school sale, 20% off orders of $60 or more with free shipping.

Also, through Thursday, 100% Pure is also having a special 25% off gel eyeliner, cruelty angled brush and cruelty free eyeliner brush. This can be combined with the above 20% off as long as the total after the 100% Pure discount is above $60!

Click here to purchase products! (note: enter consultant Elizabeth Bender on any purchase made from alex & von! She introduced me to these fabulous products that I love)

Elizabeth says: “I’m a HUGE fan of 100% Pure’s brushes with are a synthetic as both 100% Pure and suki have signed the Leaping Bunny pledge. The Leaping Bunny Program provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers. I absolutely adore 100% Pure’s brushes! They are so soft and apply foundation evenly. They also wash up better than any brush I have ever used, no loose fibers!

We will be giving away a $25 alex+von e-gift card for a winner to use to purchase some of the products of their choice!!! Leave a comment and let us know which products you’d love to try!

Winner will be picked Monday!

Congrats to Marsha Webber Pope

You have 48 hours to respond to our e-mail. Thanks to everyone who entered.

Please feel free to follow Elizabeth on facebook & twitter to stay updated on all our sales & promotions! Let her know if you’ve got any questions!

Modern Day Moms

Modern Day Moms is an award-winning publication centered around motherhood that is real and unfiltered. Basically, we don't sugarcoat anything and aren't afraid to tell you the truth. Let's be best friends, we will make you feel more normal.




  • Elizabeth Bender

    Thanks to Jessica for helping me share alex+von & 100% Pure! Please feel free to follow me on facebook & twitter @avbyelizabeth to stay updated on all our sales & promotions! Let me know if you’ve got any questions!

  • Kearsten Weeks

    I could really use some pampering!

  • Stacey Chaffee

    I refuse to pick just one product, I want to try them all! What really sold me is the fact they are full of goodness and not a bunch of artificial fillers :)

  • Stacey via Facebook

    So cool! I’m crossing my fingers now :D

  • Morgan

    I love the tinted moisturizer!

  • Jessica S

    We would love to try the ice cream body wash/shampoo. My daughter’s favorite treat is ice cream, and she would LOVE to bathe in it! =)

  • Kaydee

    All of these products look AMAZING!!! Especially because I have extremely sensitive skin.

  • Kaydee

    I liked on Facebook.

  • Kaydee

    I followed on Twitter.

  • Danielle

    I would love to try the eye cream or the moisturizer first!

  • Elizabeth Bender

    Just a quick note if you’re interested in purchasing during our current sales, the eyegel liner and brushes sale will run through tonight, Thursday 8/18 at 10PM PST with no promo code needed. The other special is running through 8/22/11 11:59PM PST with promo code BACKTOSCHOOL at checkout along with my name :) Because of a system limitation shipping may still show, particularly if purchasing from more than 1 brand but all orders are finished manually behind the scenes and this will be removed :) Oh, and as icing on the cake if your 100% Pure total is $75 or more after the discounts you will also get a free Sheer Pomegranate Wine Lip Gloss (2.8g, $13 retail value), this is good through 8/25/11. Happy shopping! ~Elizabeth

  • jill

    They all look great. Love to try the cream

  • Mindy Johnston

    Oooh. I really, really want to win this!

  • Mindy Johnston

    I followed on FB

  • Mindy Johnston

    I followed on twitter

  • Brooke H

    I’d like to try them all!! I just ran out of foundation this morning and was thinking I needed to find a more natural solution that the drugstore brands :)

  • Meghan

    I’m currenlty trying to swap all my makeup for brands that more natural or “pure”, so this would be amazing to win. I would love to try everthing, but esspically the Fruit Pigmented Tinted Moisturizer With SPF 20 – that sounds great. I do not like wearing heavy foundation, I just like something light with a little color and the all-important SPF!

  • Kimberlee Adams

    I love all the products, but wouldn’t mind trying the 100% fruit pigmented strawberry set. : )

  • Carmen Zuniga

    In all honesty, anything!!! I love the lip glaze + mascara. The eyeliner. Everything. :-)

  • Keri p

    I wanna try 1,2,7,9! Heck! I’d try em all! They all sound fabulous!!

  • Joseph via Facebook

    my wife would love these

  • Lara Sort...

    I’d like to try the facial moisturizer as that’s one of the only ‘products’ I use daily.
    Or the kids ice cream line! :) Yum! (However it shows them as out of stock?!)

  • Stepanie E.

    I would be all over the shampoo and conditioner. I change mine every time I have to buy more.

  • Jessica via Facebook

    my daughter, Bella (3 next month!) would LOVE the Yummy Ice Cream 2 in 1. Ice cream is her fave, and she’d LOVE to bathe in it! ;)

  • via Facebook

    I want to try all of this! -Bex

  • Marsha Webber Pope

    Did I miss the giveaway dead line?! I’ve tried eye cream before and loved it. Would love to try the ORGANIC COFFEE BEAN CAFFEINE EYE CREAM. And a few more (like the gel eyeliner!) Love that they are organic!

  • Emilie Metzinger

    Of course the Pure Fruit Strawberry Box Set looks awesome. Then I could sample all these beautiful products. I also love Tinted Moisturizers and being pregnant I need as much natural sunscreen as I can get and also products that are not going to be harmful
    in any way (or, thanks to crazy hormones, make me cry over the sadness of how they make the products). All these products look awesome and I definitely need easy products to brighten my tired face, especially once caring for my newborn.

  • Rebecca T.

    The creamy liquid eyeliner on their website looks great!

  • Jennifer

    I’d have to say the ice cream shampoo/body wash looks just like the perfect gift for my 4yr old son. He already loves shower time and with this, I might never get him out.

  • Brittni Mezel

    I’d love to try the fruit pigmented lipstick!

  • ScullyT

    I’d like to try the coffee bean eye cream or the coconut shampoo!!

  • Kelly C

    I would love to have this!!!

  • Melanie Ivie

    I want to try them all! I’m due for some fun new products!

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