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Fashion Forward Maternity: Pregnancy Couture For Less

Fashion Forward Maternity is the hip online boutique that provides savvy, stylish, professional women with the opportunity to rent high-quality, designer maternity fashions at a fraction of the price to serve them during every phase of pregnancy, from the first trimester to nursing.

In an effort to help women maintain a true sense of style, identity and confidence during pregnancy and while nursing, Fashion Forward Maternity Founders Erin Lewis, Sannie Sieper and Judy Skiles Lavers created an online platform where women can rent a variety of quality designer wardrobe options without spending a fortune.

Designers include Crave, Ripe, Maternal America, Nom, Japanese Weekend, Seraphine, Jules and Jim, Annee Matthew, Olian, paige denim, James Jeans, and more.


“We saw an opportunity to help women in need, particularly those seeking employment or supporting their families,” say the Founders. The company then “passes it forward” by donating all gently used clothes that can no longer be rented to women’s organizations around the country, including Dress for Success and Goodwill.

We had a chance to try it out and see how easy working with Fashion Forward maternity can be. Their easy return process is stress free and allows you to rent clothes easily and hassle free.

The quality of the clothes are like no other and the fact that the process is convenient and saves you the pain of shopping, really makes it worth it.

Modern Day Moms

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  • Ashley C

    I am due with baby #2 in the middle of the summer in Florida and baby #1 was born in the middle of winter in Ohio! So to say I need a whole new wardrobe is an understatement! I’d love a flowy dress to get me through the hottest and biggest time.


  • Carly Peters

    What a cool idea! I wish this had been around when I was pregnant :) Looks like they carry really great designers and all the new styles so you don’t have to wear your sisters hand-me-down maternity clothes that went out of style years ago!

  • Small Batch Studio

    Almost makes me want to have #4! Where was this two years ago???

  • Belinda

    We are thrilled to be expecting baby #6! This baby is due late summer/early fall whereas my other kids were due in the winter/ early spring. I could really use some new maternity pieces but since this will be our last baby, I hate to spend a lot of money. Being able to rent some cute things would be so nice!

    mikebelindaconnor at hotmail dot com

  • Heather Gonzales

    Winning this opportunity with FFM would be great for me! I will be attending graduation from graduate school in May, when I will be 5 months pregnant with my third child. I’d love to look great for this big, special event, but can’t justify buying something nice for just one day.

  • Lynn

    I would love to win this! Pregnant with the third and my body has not been as forgiving this time!

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